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- Antonio Gramsci
Antonio Gramsci
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apparently against their interests to do so. Gramsci's thought also offers hope in that challenges or transgressions to hegemonic ideas or structures can be found even in the most outwardly conservative of narratives. Popular culture has often been cited as a key battleground, on which struggles for meaning and power take place - for example debates about whether Eminem is a "good thing" - because he speaks for the disenfranchised white working-class American, and argues against racial boundaries in music - or a bad thing because of his homophobic and misogynistic lyrics. Steven Jones' book will explain the contemporary relevance of Gramsci's ideas, notably about hegemony, through recent texts, phenomena and events such as the death of Diana, "La haine, " the Global spread of McDonalds and anti-globalization tracts including Naomi Klein's "No Logo.
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