Building a Better Business Using the Lego Serious Play Method

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THE SERIOUS BUSINESS OF PLAY Building a Better Business Using the LEGO SERIOUS PLAY Method offers a creative approach to innovation and enhanced business performance by putting the focus on unleashing play in order to unlock the human potential within organizations. Based on years of research and written by Per Kristiansen and Robert Rasmussen--the two original Master Trainers for LEGO SERIOUS PLAY--the book clearly shows how the method can develop teams, people, relationships, and ultimately improve business. By merging play with organizational development, systems thinking and strategy development, LEGO SERIOUS PLAY has shown to improve the quality of meetings, accelerate the innovation processes, promote team growth, and enhance better communication. Filled with illustrative examples, the book shows how building with LEGO bricks unleashes the imagination and potential that is normally untapped by the logical mind. As the authors explain, this is an innovative "hands-on, minds-on approach." Throughout the book, they explore the theory as well as the practical implementation of LEGO SERIOUS PLAY that can dramatically improve organizational performance. The method has proven to be successful in organizations, of all types, all over the world. It has been used by local governments, global service companies, big banks, start-ups, internationals, and manufacturing companies, and has the potential to maximize synergy among teams within any organization.