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- Customers Acquisition and Advertising Instruments. How does Zott acquire Children as New Customers in Vietnam?
Customers Acquisition and Advertising Instruments. How does Zott acquire Children as New Customers in Vietnam?
Angebote / Angebote:
Seminar paper from the year 2020 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1, 7, University of Applied Sciences Merseburg, language: English, abstract: The following seminar thesis deals with the German dairy company Zott and its performance in the South-East Asian country Vietnam with particular regard to the advertising strategy. The research question is: How does Zott implement advertising instruments to acquire children as new customers? In the course of the preparatory work, two research hypotheses were developed: 1) The more children can identify with a brand, the higher the consumption of products of that brand. 2) The response of emotions in children is essential in advertising. Especially positive feelings and emotions trigger a big effect in children. In order to verify the truthfulness of this hypothesis, it is therefore necessary to examine the commercials.
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