Essentials of Strategic Management

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Written in English, this practice-oriented textbook covers all stages of the strategy process. Besides strategic analysis and strategy development, the true challenges of strategic management, which is operationalization and implementation on various levels, will also be considered in detail. Corporate leaders need to rethink their approach to strategizing to either effectively deal with this new disruptive market situation or play an active and rewarding role in transforming the market toward a sustainable future for both business and society. Sustainable strategizing is considered essential for future-proofing todays businesses. As a response to these developments, this book continues to present the essentials of contemporary strategic management but identifies and explores ecological and social sustainability considerations for strategy at a greater and more comprehensive extent than in the first edition. As a result, the context of sustainable strategizing has been embedded and enhanced in the entire book, alongside other supplementations such as dynamic capabilities, organizational ambidexterity, and the business ecosystem perspective in various sections. Including extensive exercises and practice-oriented case studies for students Including teaching aids for lecturers