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- Strategic Management in the Media
Strategic Management in the Media
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With the media industries facing unprecedented change and challenge from top to bottom, never has it been more vital to understand the elements of strategy and how they apply to media organizations.
This new edition of Strategic Management in the Media:
Shows innovation, disruption and strategic adaptation in action, with a stronger focus on a case-based approach.
The GuardianNew York Times
Lucy Küng has again given us the essential guide to change and management in the media industries. This is the ideal text for students of media studies, media economics and media management.
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