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- The Impact of Case-based Visual Stimuli on Conceptual Design Creativity
The Impact of Case-based Visual Stimuli on Conceptual Design Creativity
Angebote / Angebote:
Creativity is the correlation and reconstruction of the experiences we have in our
mind. The conceptual stage is the first stage where creativity is seen, it is the design
stage where any idea is welcomed. Visual stimuli have been concluded to have an
effect on the quality of a design solution. Therefore, this study aims to find the
influence of two different types of visual stimuli namely, random visual stimuli and
complete solution stimuli. Random images are any visuals that one sees daily.
Complete solution is a complete product that is already a possible solution for an
answer.
The concept creativity experiment
investigates the concept designs produced by subjects under the influence of the
above mentioned two visual stimuli.
In conclusion, different visual stimuli stimulate the designer in different aspects.
Random visual stimuli stimulated the forms of the product and provided a vertical
development of the concept. Complete solution stimuli stimulated functional aspects
of the design and provided a horizontal development of the concept.
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